Guides
How we run outbound, written down: the rules we follow for deliverability, the structure of every sequence we write, and an honest timeline from payment to replies.
Updated 2026-10-12 · Markdown
The guides
- What cold email costs in 2026 — Published 2026 prices for every way to run B2B cold email — the tools to do it yourself, done-for-you agencies from $2,500 retainers to $30,000 campaign pods, AI SDR software, an in-house SDR and SLSBMB AI — with what each budget buys and what each quote leaves out.
- Cold email deliverability without risking your domain — The deliverability rules SLSBMB AI runs on — separate sending domains, SPF, DKIM and DMARC, a 21-day warmup, at most 15 campaign emails per inbox per day, plain text, one-click unsubscribe and permanent suppression.
- How a cold email sequence works — The structure of every SLSBMB AI sequence — one researched opener and two substantive follow-ups per audience — explained with a real published example, plus the rules that keep it honest and readable.
- The first 90 days, step by step — An honest timeline from payment to replies — the playbook in a couple of hours, about 21 days of inbox warmup, first campaign emails around day 22, a gradual ramp, and replies building toward full level from month three.
- How to get your first B2B customers with outbound — A practical distribution plan for founders without a sales team — choose audiences, find the right people, write a short sequence, protect your domain, send at a human pace, and learn from the replies — with costs and timelines.
Every guide describes how SLSBMB AI actually works. If you run outbound yourself, the same rules apply to your own setup.